Now in 12 tier-2 cities

Pilates that comes to you, wherever you are

Certified instructors. Structured 4-week programs. Starts at ₹599/month. Built for working women in Jaipur, Indore, Lucknow — not just Mumbai.

500+
Certified instructors
12
Cities live
₹599
Starting/month
🎯
Week 3 complete Core strength +40%
🧘
Kavya Sharma
📍 Jaipur · STOTT certified
LIVE
Postpartum Core — Week 2
Today, 7:00 AM · 45 min · 6 participants
Week 2 of 4 · 65% complete
⭐
4.9 avg rating 1,200+ sessions done
How it works

From quiz to first session
in under 10 minutes

No gym. No commute. No guesswork about what's safe for your body.

01
Take the 2-min quiz
Tell us your goal, fitness level, and any health considerations like postpartum or back pain.
02
Get matched to an instructor
We surface certified instructors who specialise in exactly your goal — not a random algorithm.
03
Book a ₹199 trial
A 45-min live session over video. Pay via UPI. No subscription until you're sure.
04
Start your 4-week program
3 live sessions/week + daily WhatsApp check-ins. Progress that you can actually feel.
Who it's for

Three women.
One product.

💼
Priya, 28 · Indore
Software engineer with chronic back pain from 9hrs at a desk. Wants structured, safe movement before work.
🌸
Ananya, 32 · Pune
6 months postpartum. Needs certified guidance on what's safe — not generic YouTube videos.
✨
Zara, 22 · Chandigarh
Gen Z student who discovers everything on Instagram but never sticks to anything past Day 5.
Find your instructor

Real instructors.
Real certifications.

Every instructor is STOTT or APPI certified. Browse by city, specialisation, or price.

🧘
Kavya Sharma
📍 Jaipur · STOTT Certified
Postpartum Core rehab
★★★★★ 4.9 · 142 reviews
340
Sessions
4 yrs
Experience
94%
Complete rate
₹799/month
Trial at ₹199
🌿
Meera Iyer
📍 Lucknow · APPI Certified
Back pain Beginners
★★★★★ 4.8 · 98 reviews
210
Sessions
3 yrs
Experience
91%
Complete rate
₹599/month
Trial at ₹199
💫
Riya Kapoor
📍 Indore · STOTT Certified
Gen Z friendly Flexibility
★★★★★ 4.9 · 76 reviews
180
Sessions
2 yrs
Experience
89%
Complete rate
₹699/month
Trial at ₹199

Book your trial

with Kavya Sharma · Jaipur

Choose your program
Trial Session
1 live session · 45 mins · No commitment
₹199
4-Week Starter
3 sessions/week · Progress tracking · WhatsApp check-ins
₹799/mo
Postpartum Recovery
Specialised 6-week program · OB-GYN approved
₹999/mo
Pick a time slot
6:00 AM
7:00 AM
8:00 AM
9:00 AM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 AM Sat
Your details
Booking summary
🧘
Kavya Sharma
Postpartum · Core rehab · Jaipur
Session Trial · 45 min
Time 7:00 AM, Tomorrow
Format Google Meet
Follow-up WhatsApp program
Price Trial ₹199
Total ₹199
🔒 Secured · GPay / PhonePe / Paytm
Free cancellation up to 2 hours before. Full refund via UPI within 24 hours.
✅
You're booked!

Your trial with Kavya Sharma is confirmed for tomorrow at 7:00 AM. Check your WhatsApp for the Google Meet link.

WHAT HAPPENS NEXT
1
Tomorrow at 7 AM — join the Google Meet link sent on WhatsApp
2
After your session, Kavya sends your personalised 4-week program
3
Decide if you want to continue — no pressure, no auto-charge
Business Model
How PilatesGo makes money — without burning it
A freemium + commission hybrid. Each layer is designed to solve a different problem: acquisition, conversion, and retention — in that order.
Three revenue layers
Layer 1 — Acquisition
₹199 Trial
One-time trial session. Lowers the commitment barrier to near-zero. Goal is not profit — it's to get the user on a mat with a certified instructor.
PM logic: The ₹199 price point isn't about revenue. It's about filtering casual browsers from genuine intent. Free would get volume. ₹199 gets users who will actually show up.
Layer 2 — Commission
20% per session
Platform takes 20% of every session booked. Instructor earns ₹480–640 per session on a ₹599–799 booking. No upfront cost to instructors — they only pay when they earn.
PM logic: Commission aligns incentives — we only make money when instructors do. This is critical for early supply-side trust. Instructors join because there's no downside.
Layer 3 — Subscription
₹599–999/month
Unlocked after 2+ sessions. Includes 3 live sessions/week, WhatsApp check-ins, and progress tracking. Predictable recurring revenue. Where LTV actually builds.
PM logic: Don't push subscription on Day 1. Let the trial prove value. Subscription pitched after session 2 — when the user has felt the difference from YouTube.
Unit economics — what makes this viable
Per user economics
Trial CAC (digital)₹300–400
Trial revenue₹199
Trial → paid conversion (target)35%
Avg subscription (blended)₹799/mo
Avg retention (target)4 months
LTV (paid user)₹3,196
LTV:CAC of ~8:1 at steady state. Payback in under 2 months for paid users.
Per instructor economics
Sessions per week (active)15–20
Avg session value₹700
Instructor take (80%)₹560/session
Monthly instructor income₹33,600–44,800
Platform take (20%)₹8,400–11,200/mo
Break-even (instructors)~12 active
12 active instructors × ₹9,800 avg platform take = ₹1.18L/month. Covers basic ops at city level.
Why not just one model?
Commission only
Works in V1 to validate demand. But revenue is volatile — it spikes with bookings, crashes with cancellations. No predictability, hard to plan supply. Doesn't create user habit.
Subscription only
Too high a commitment ask from a new user who hasn't experienced the product. High friction on Day 1. Requires strong brand trust we haven't built yet in tier-2 markets.
The hybrid answer: Commission lowers the barrier and aligns early incentives. Subscription converts proved users into predictable revenue. Freemium trial is the funnel top. Each layer solves the problem the previous layer creates.
PM Decision Log
The decisions that defined the product — and what we gave up to make them
Every PM decision is a tradeoff. This screen shows the three biggest calls made in building PilatesGo — the options considered, the logic used, and what was deliberately left behind.
01
Marketplace vs. Content Platform
The most fundamental product architecture decision
Chose Marketplace
Options considered
A) Content library — 500 videos, self-serve

B) Marketplace — real instructors, live sessions

C) Hybrid — content + occasional live Q&A
Why marketplace won
Content doesn't fix the consistency problem. A library of 500 videos doesn't notice when you disappear on Day 5. A human instructor does.

Instructors are also a supply-side moat — harder to replicate than content.
What we gave up
Scalability. Content scales to millions at near-zero marginal cost. Marketplace is constrained by instructor supply and availability.

We accepted this tradeoff consciously — consistency beats scale at MVP stage.
02
4-Week Program vs. Drop-in Classes
How to structure the user's engagement with the product
Chose Programs
Options considered
A) Drop-in — book any class, any instructor, any time

B) 4-week programs — enrolled, same instructor, progressive

C) Weekly subscription with flexible scheduling
Why programs won
Retention is the real problem, not discovery. Programs create a commitment device — you're enrolled in Week 3, not browsing for a class.

Same instructor builds trust and form familiarity. Drop-in destroys both.
What we gave up
Flexibility. Some users want to try different instructors or styles. Programs lock them in.

We decided: flexibility is what keeps people in YouTube. Structure is what PilatesGo offers that YouTube can't.
03
Skip AI Form Correction in V1
The most tempting feature to build — and why we didn't
Deferred to V3
The temptation
AI camera-based form correction sounds like the obvious differentiator. Computer vision detects wrong posture in real time. Technically exciting.

Every PM in the room wants to build it.
Why we said no in V1
The riskiest assumption wasn't tech — it was willingness to pay. We needed to validate that first.

AI form correction is expensive to build, easy to get wrong, and hard to trust for postpartum users where injury risk is real.
When we'd build it
V3 — once we have 6 months of session data and user trust established.

By then instructors have collected form data, users trust the brand, and we can validate AI corrections against real instructor feedback before shipping.
How we'd know if these decisions were right
Each decision has a metric that would prove or disprove it within 90 days
Decision 01 validates if...
Instructor-matched users show 2× repeat rate vs self-browse users
Decision 02 validates if...
Week 4 program completion rate exceeds 60% of enrolled users
Decision 03 validates if...
Users cite "instructor feedback" not "AI correction" as top retention reason in exit surveys
North Star validates all three if...
Weekly active learners completing 2 sessions/week crosses 60% at Month 2